About Robert
Robert Soares brings nearly two decades of experience in enterprise technology and digital content distribution to Flipbooker. As former CTO of Business Wire, a Berkshire Hathaway subsidiary, he architected systems that delivered millions of press releases and corporate communications to media outlets and investors worldwide.
That experience revealed a persistent challenge: organizations spend enormous resources creating documents, only to lose visibility the moment those documents leave their hands. PDFs disappear into email threads. Proposals go unread. Marketing teams can't measure what actually resonates with audiences.
Flipbooker emerged from this insight. Robert founded the company to give businesses the same level of analytics and engagement tracking for their documents that they expect from their websites and digital marketing campaigns.
Writing Focus
Robert's articles cover practical strategies for document-driven businesses: how to track engagement, optimize content for different audiences, and turn static PDFs into measurable marketing assets. His writing draws on real patterns observed across thousands of documents and reader interactions.
Areas of Expertise
- Document analytics and engagement measurement
- Sales enablement and proposal optimization
- Digital publishing workflows and automation
- Content gating and lead generation strategies
- Enterprise content distribution at scale
Recent Articles
How to Start an Online Magazine in 2026
The practical guide to launching a digital magazine that actually gets read. Covers platform choices, funding, content strategy, and building an audience that sticks around.
How to Add Links and Videos to Your Flipbook
Step-by-step guide to making your flipbook interactive with clickable links, embedded videos, and hotspots. Takes 5 minutes.
AI Document Personalization - What's Real, What's Hype
Separating AI marketing hype from practical document personalization that actually works today. A realistic guide for 2026.
Async Selling - Send Proposals That Sell While You Sleep
How top sales reps use trackable proposals and async video to close deals without endless meetings. The new playbook for remote sales.
B2B vs B2C Lead Magnets - Different Strategies for Different Buyers
Why the same lead magnet won't work for enterprise buyers and consumers. Strategy guide with examples for both audiences.
Best Flipbook Software in 2026 (Honest Comparison)
Comparing the top flipbook makers - Flipbooker, Issuu, FlipHTML5, Flipsnack, and more. Find the right tool for your needs and budget.
Document Security in Regulated Industries: What Auditors Actually Check (And What Teams Get Wrong)
How healthcare, finance, and legal teams share sensitive documents externally while staying compliant. Real regulatory requirements, common mistakes, and what auditors look for.
How to Embed a Flipbook on Your Website
Three ways to add a flipbook to your website - iframe, JavaScript embed, and direct link. Works with WordPress, Squarespace, Wix, and any site.
Flipbooker vs FlipHTML5 - Which Should You Choose in 2026?
Comparing Flipbooker and FlipHTML5 on pricing, features, analytics, and ease of use. See which flipbook platform fits your needs.
Investor Pitch Decks - Know If They Opened It
Stop wondering if VCs read your deck. Track opens, see which slides they lingered on, and time your follow-up perfectly.