Branding, How-To, Flipbooks, White LabelHow to Brand Your Flipbook With Custom Colors and Logo

By: Robert Soares     |     Feb 15, 2026

Your flipbook works. People can read it. Pages turn. Links are clickable.

But it says someone else's name on it.

That little logo in the corner. The platform URL in the address bar. The color scheme that doesn't match your brand at all. It's like handing out business cards printed on somebody else's stationery. The content is yours, but the presentation says "I used a tool and didn't bother customizing it."

Branding a flipbook isn't hard. It takes maybe ten minutes. And the difference between a generic flipbook and one that looks like it belongs to your company is the difference between professional and almost-professional. Close only counts in horseshoes.

Why Does Branding Even Matter for a Flipbook?

Because people notice. They might not consciously think "oh, this flipbook is using default styling," but something feels off. The colors don't match the email that linked to it. The logo is unfamiliar. The URL looks like it belongs to a software company, not the company they're doing business with.

Lucidpress compiled research from multiple brand studies showing that consistent brand presentation across platforms can increase revenue by up to 23%. And it makes sense. When everything a prospect sees from you looks cohesive, you seem more established and trustworthy than you might actually be. That's not deception. That's professionalism.

For sales proposals, branded flipbooks signal that you care about details. For marketing materials, they reinforce recognition. For internal documents, they remind people this came from leadership, not from some random link in Slack.

Branding is an investment, and it looks silly when your customer-facing documents turn up wearing someone else's clothes.

Setting Up Your Brand Colors

Start in your workspace settings. You'll find a branding section. Here's where you set the colors that show up in your flipbook viewer: the toolbar, backgrounds, buttons, and accents.

You need two things: your primary brand color and your background color. If you have brand guidelines, grab the hex codes from there. If you don't, open your company website, right-click on a branded element, inspect it, and copy the hex value. Or use a tool like Coolors to extract a palette from your logo.

Primary color controls the toolbar, buttons, and interactive elements. This should be your main brand color, whatever appears on your website header or logo.

Background color sits behind the flipbook. Most companies go with white or a dark neutral. Some use a light tint of their brand color. Whatever you pick, make sure there's enough contrast with the flipbook pages themselves. White pages on a white background look fine. Dark-themed pages on a dark background can blend together and feel hard to read.

Once you set these, every flipbook in your workspace picks them up automatically. New and existing. You set it once and forget about it.

Color Mistakes to Avoid

Don't use your brand's accent color as the primary. If your brand is navy blue with orange accents, the toolbar should be navy, not orange. An orange toolbar screams at people. Use accent colors sparingly, the way they're used on your website.

And test on mobile. A color that looks great on your monitor might wash out or clash on a phone screen. Open one of your flipbooks on your phone after changing colors. Five seconds of checking saves you from sending something that looks wrong to half your audience.

Uploading Your Logo

Next step. Upload your logo.

Go to the same branding section and upload a logo file. PNG with a transparent background works best. SVG if the platform supports it. JPG if that's all you have, but you'll get a white box around it if it sits on a colored toolbar.

Your logo appears in the flipbook viewer toolbar. It's what readers see when they open your document. Instead of the platform's branding, they see yours.

Size matters here. A logo that's 2000 pixels wide will load slowly and look the same as one that's 400 pixels wide. Resize before uploading. 400-600 pixels wide is plenty for toolbar display. Keep the file under 200KB.

If your logo has both a horizontal and stacked version, use the horizontal one. Toolbars are wide and short. A square or stacked logo gets shrunk down to fit the height and ends up tiny and illegible.

What About Removing the Platform's Branding?

This is the white-label part. On free plans, the platform name usually appears somewhere in the viewer. A small "Powered by" badge or a logo in the corner. Paid plans let you remove it entirely.

Once removed, nothing in the viewer tells readers what platform you used. They see your logo, your colors, and your content. The URL is the only remaining hint, and you can fix that too.

For client-facing work, this matters a lot. If you're a marketing agency sending a branded lookbook to a fashion client, the last thing you want is another company's logo riding along. White-label means it's yours, fully.

Setting Up a Custom Domain

Default flipbook URLs look something like yourworkspace.flipbooker.com/code/slug. Functional. But docs.yourcompany.com/code/slug is better.

Custom domains require a DNS change on your end. The process is straightforward:

1. Pick a subdomain. Something like docs.yourcompany.com or read.yourcompany.com.
2. Add a CNAME record pointing that subdomain to the address Flipbooker provides (you'll find this in your domain settings).
3. Wait for DNS propagation. Usually a few minutes, sometimes up to 48 hours.
4. Verify the connection in your Flipbooker settings.

After that, all your flipbook links use your domain. Readers see your URL. Emails you send link to your URL. Everything stays under your brand umbrella.

If you're not comfortable with DNS settings, your IT person or domain registrar's support can walk you through it in five minutes. It's one record. Not complicated.

How Do Brand Settings Affect the Reader Experience?

From the reader's side, a well-branded flipbook just feels right. They click a link from your email, and the page that loads matches your brand. Same colors. Your logo. Your domain. There's no cognitive break where they wonder "what website is this?"

Compare that to clicking a link and landing on a page with unfamiliar branding and a URL they don't recognize. Some people won't think twice. But some will hesitate, especially on mobile where phishing awareness is higher. A branded experience removes that friction entirely.

And for repeat usage, brand consistency builds familiarity. Your sales team sends proposals every week. Your marketing team publishes new content monthly. When every piece looks the same, readers start recognizing your documents on sight. That recognition compounds over time.

A Quick Branding Checklist

Before you publish your next flipbook, run through this:

• Primary brand color set (hex code from your brand guidelines)
• Background color set (test contrast with your page content)
• Logo uploaded (PNG, transparent background, under 200KB)
• Platform branding removed (requires paid plan)
• Custom domain configured (optional, but recommended for client-facing work)
• Preview on mobile (colors and logo should look right on a phone)
• Open the flipbook link yourself (does it feel like your brand?)

That last one is the real test. If you open the link and it feels like visiting your own website, you did it right. If something feels off, fix it before sharing.

What Should Multiple-Brand Companies Do?

Some companies manage several brands under one roof. An agency with different clients. A holding company with subsidiaries. A franchise with local branches.

Flipbooker handles this with separate workspaces. Each workspace gets its own brand settings. So your flipbooks for Client A use Client A's colors and logo, while Client B's flipbooks look completely different.

The alternative is one generic look for everything, which defeats the purpose. Set up a workspace per brand. It takes a few minutes each, and you only do it once.

Getting It Done

You probably already have your brand colors and logo sitting in a Google Drive folder somewhere. Dig them out, spend ten minutes in your workspace settings, and every flipbook you publish from now on will look like it belongs to your company.

That's the whole point. Not to impress people with fancy design. Just to look like yourself.

For more on branding options, check out the branding features or read the full flipbook guide for everything else you can customize.