Use Case

Case Studies That Actually Convert

Know exactly which prospects read which success stories.* Gate access to capture leads. See who's ready to buy.
Customer Success Library
CloudStack Case Studies
12 Stories
TM
TechMart Retail
E-commerce • 500+ employees
47%faster checkout
87 reads
Read story
MH
MedHealth Systems
Healthcare • Enterprise
$2.1Mannual savings
54 reads
Read story
Reader Journey tracking enabled
See which prospects read multiple case studies
Example
The Problem

Case Studies Collect Dust

You spend weeks creating the perfect case study. Great customer. Compelling results. Beautiful design.

Then it sits on your website. Maybe someone downloads the PDF. You have no idea who, or if they actually read it.

Sales can't tell which prospects viewed which stories. Marketing can't prove ROI. The content exists, but you're flying blind.

The Solution

Case Studies That Work Harder

Lead Capture

Require email before viewing. Every reader is a captured lead with contact info and engagement data.

Prospect Intelligence

See which prospects read which stories.* Sales knows exactly what resonated before the call.

Content ROI

Track views, completion rates, and which stories drive the most engagement. Know what's working.

Sales Enablement

Send the right case study to the right prospect. Track if they opened it. Perfect timing for follow-up.

Industry Matching

See which industries engage most with each story. Inform your content strategy with data.

Call-to-Action Links

Add "Request Demo" or "Talk to Sales" buttons. Track every click. Shorten the path to conversion.

* Requires email-gated access. You can allow any email to keep access open while still capturing reader identity.

Sales Intelligence

Know What They Read Before You Call

Before your sales call, check which case studies your prospect viewed.1 Which pages they lingered on. How much they read.

Each prospect gets an Engagement Score that combines clicks, time spent, and read percentage into one metric. Instantly identify your hottest leads.

Reader Journey tracking shows what specific prospects have done across ALL your published case studies.1 See which accounts have consumed multiple success stories in your library. A prospect who read three case studies is signaling serious buying intent.

If they spent 10 minutes on your healthcare case study, you know what to discuss. If they skipped the pricing page, you know what to address.

This isn't creepy. It's prepared. Your competitor is going in blind. You're going in armed with data.

1 Requires email-gated access. You can allow any email to keep access open while still capturing reader identity.

82
Engagement Score (example)
03:48
Average read time (example)
Reader Journey
Example data
Engagement Score86
Read "TechMart Retail" case study
67% read • 00:04:23 time spent
E-commerceIntegration
2h ago
Clicked "Request Demo" button
Page 10 of TechMart case study
2h ago
Submitted email to access
Lead captured via case study library
2h ago
Recommended action:Call within 24 hours

TechMart Success Story

See how TechMart reduced checkout time by 47%

Your company name
Read Case Study

No spam. Just access to our success stories.

Lead Generation

Every Reader Becomes a Lead

Gate your case studies behind a simple email form. Anyone who wants to read provides their contact info first.

You control what fields to collect. Just email? Email and company? Phone number? Job title? Your choice.

Leads sync to your CRM via Zapier. No manual data entry. Every captured lead includes which case study they wanted to read.

Customizable form fields
Block personal email domains (optional)
Auto-sync to HubSpot, Salesforce, etc.
Lead enrichment data included
Content Intelligence

Prove Content ROI

Marketing creates case studies. Sales uses them. Leadership asks: "Is this content actually working?"

Now you have the data to answer. See which stories drive the most engagement. Which ones convert to demos. Which industries prefer which content.

Double down on what works. Retire what doesn't. Content strategy backed by data, not guesses.

Example Analytics
847
Impressions
312
Total Reads
64%
Avg Read %
Case Study Performance
Example data
TechMart Retail142 reads
MedHealth Systems98 reads
Acme Manufacturing54 reads
EduLearn Platform18 reads
Avg engagement score74
Sales Workflow

From Send to Close

How sales teams use case studies to close deals faster.

1

Match

Find the right case study for the prospect's industry and use case.

2

Send

Share via personalized link. Track opens automatically.

3

Monitor

See when they open, which pages they read, how long they spend.

4

Close

Follow up while they're engaged. Reference what they read.

Frequently Asked Questions

Your Success Stories, Now Trackable

Upload your case study PDFs. Add lead capture. Start seeing who reads what.

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